The full name “Yves Saint Laurent” is quite a mouthful to pronounce. In a strategic move, the brand re-marketed itself and went by the abbreviation YSL. YSL, also known as Saint Laurent Paris, was founded in 1962 by the designer that bears its name. Despite the popularity of the brand, it has been besieged with many financial and professional issues due to a change of hands in how many years. The ready-to-wear line may have since been re-branded as Saint Laurent, but the handbags and shoes retain the iconic YSL logo, making it a cut above the rest.