Regaining Exclusivity with the $5 600 Louis Vuitton Capucines Bag
Shares in the LVMH Group have been under-performing since early 2013. There are concerns that the brand is already too ‘ubiquitous’ or too ‘mass’, making consumers lose their demand for the French luxury brand.
However, this year has made a turnaround for Louis Vuitton with the release of its latest Capucines Bag released in June, with a hefty price tag of $4,600. Even if you have that amount of money, don’t just run to your nearest Louis Vuitton boutique just yet. The bag has been sold out since its recent release.